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Awards

Best Of Medford 2008

Create A Scape Incorporated Receives 2008 Best of Medford Award U.S. Local Business Association’s Award Plaque Honors the Achievement WASHINGTON D.C., April 4, 2008 -- Create A Scape Incorporated has been selected for the 2008 Best of Medford Award in the Ponds, Lakes & Water Gardens Construction category by the U.S. Local Business Association (USLBA).

The USLBA “Best of Local Business” Award Program uses online data as input to a multi-equation econometric model. The USLBA model is a cause-and-effect model with indices for drivers of satisfaction (customer expectations, perceived quality, and perceived value), satisfaction, and outcomes of satisfaction (customer complaints and customer loyalty, including customer retention and price tolerance).

Customer Expectations:

Customer expectation is a measure of the customer's anticipation of the quality of a company's products or services. Expectations represent both prior consumption experience, which includes some nonexperiential information like advertising and word-of-mouth, and a forecast of the company's ability to deliver quality in the future.

Perceived Quality:

Perceived quality is a measure of the customer's evaluation via recent consumption experience of the quality of a company's products or services. Quality is measured in terms of both customization, which is the degree to which a product or service meets the customer's individual needs, and reliability, which is the frequency with which things go wrong with the product or service.

Perceived Value:

Perceived value is a measure of quality relative to price paid. Although price (value for money) is often very important to the customer's first purchase, it usually has a somewhat smaller impact on satisfaction for repeat purchases.

Customer Complaints:

Customer complaints are measured as a percentage of respondents who indicate they have complained to a company directly about a product or service within a specified time frame. Satisfaction has a negative relationship with customer complaints, as the more satisfied the customers, the less likely they are to complain.

Customer Loyalty:

Customer loyalty is a combination of the customer's professed likelihood to repurchase from the same supplier in the future, and the likelihood to purchase a company’s products or services at various price (price tolerance). Customer loyalty is the critical component of the model as it stands as a proxy for profitability.

About U.S. Local Business Association (USLBA):

U.S. Local Business Association (USLBA) is a Washington D.C. based organization founded and funded by local businesses that operate in every town across America. The purpose of USLBA is to promote local business through PR activities such as advertising, education, political donations, lobbying and publishing.

The USLBA was established to offer market research, marketing consultation, public relations and advertising to local businesses. Our organization works exclusively with local business owners, marketing groups and local associations. Our mission is to provide operational support, marketing and partnership programs for local businesses across America.

SOURCE: U.S. Local Business Association
CONTACT:
U.S. Local Business Association
Director of Public Relations
2020 Pennsylvania Avenue NW, Suite 202
Washington, D.C. 20006
Email: PublicRelations@USLBA.net
URL: http://www.USLBA.net

https://www.uslba.net/PressRelease.aspx?b=399727&c=5196451 (1 of 2)04/08/2008 9:56:53 AM